A² Trade Promotion
A² Trade Promotion Insights
Discover tactics that will maximize returns on your marketing spend
A² Trade Promotion Optimization
Increase the sales and profitability of your trade promotions
A² Category & Shopper Insight Platform
A² Category Analytics
Manage your category growth and lead with shopper centricity
A² Assortment Planning for retail
Increase sales, profitability and shopper satisfaction with an optimal product mix
Increase the profitability of promotions
Better results with the same investment
Forecast promotional lift
Save time and improve product availability
Discover the most efficient promotion tactics
Maximize impact by choosing the right activity
Understand the true impact of your promotions
Focus on the most effective ones
Life at Analyse²
Trade promotions in the Nordics
Read our study about trade promotions in the Nordics. What are the FMCG companies' most burning pain points and also the best practices.
August 20, 2021
The true impact of trade promotions – how to repeat success and learn from mistakes
Most of the time, analyzing the impact of trade promotions is anything but straightforward. In this post we cover 6 common pitfalls regarding promotion impact analysis and explore some ways to avoid them.
May 11, 2021
Customer Case: Func Food Finland
The product category of sports nutrition has been developing rapidly during past few years. Especially sports bars segment have been skyrocketing. Fast Nutrition is leading brand in the segment. We asked the brand's key account manager, Sanna Mäkinen how data and analytics tools help them to maintain the achieved position.
May 2, 2021
A² Category Analytics and data driven approach in retailer cooperation brought fivefold increase in ice cream sales
A² Category Analytics solution and joint action planning with Analyse² help a leading international FMCG company to take category management and cooperation with Estonia’s market leader Coop to the next level. After a highly effective pilot in ice cream category, the FMCG company has now deployed the A² Category Analytics and learnings from the pilot across all its’ categories.
May 2, 2021
Software team 'Funikulaari'
We asked some of our teams to tell a bit about their work, what it is like to be part of the team and what it requires to succeed in the team. Artturi is the team lead to one of our software teams, read what he wrote about their team.
May 1, 2021
Customer Success team
We asked some of our teams to tell a bit more about their work, what it is like to be part of the team, and what it requires to succeed in the team. Read, what Ville wrote about their customer success team.
May 1, 2021
Product Management team - Supplier products
We asked some of our teams to tell a bit about their work, what it is like to be part of the team, and what it requires to succeed in the team. Read what our Product Manager Silva wrote about their team.
May 1, 2021
Employee Stories – Kalle, Software Designer
We deep dive into the lives of our Analyse² employees in this series of blog posts. This article is about Kalle, one of our software designers.
October 30, 2020
Employee Stories – Ergo, Sales and Account Manager for Estonia
We deep dive into the lives of our Analyse² employees in this series of blog posts. This article is about Ergo, our sales and account manager for Estonia.
April 17, 2020
Assortment classes enhance efficiency in planning and localizing store level assortments
Managing product assortments for hundreds of stores that belong to different chains and have different store profiles is anything but straightforward. Assortment classes allow you to take a giant leap towards more structured way of making decisions.
March 4, 2020
Hey promo, show me the money!
The first step in making sure your promotions are paying off and meeting their objectives is to get the analysis tools in use.
February 24, 2020
Lead and win with insight-led collaboration, shared data and consumer centricity
The ingredients to win in the changing grocery retail landscape include insight-led collaboration, shared data and consumer centricity.
January 17, 2020
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