A² Trade Promotion
A² Trade Promotion Insights
Discover tactics that will maximize returns on your marketing spend
A² Trade Promotion Optimization
Increase the sales and profitability of your trade promotions
A² Category & Shopper Insight Platform
A² Category Analytics
Manage your category growth and lead with shopper centricity
A² Assortment Planning for retail
Increase sales, profitability and shopper satisfaction with an optimal product mix
Increase the profitability of promotions
Better results with the same investment
Forecast promotional lift
Save time and improve product availability
Discover the most efficient promotion tactics
Maximize impact by choosing the right activity
Understand the true impact of your promotions
Focus on the most effective ones
Life at Analyse²
Join our Webinar: Nordic Study on Profitable Growth
Stop running ineffective and unprofitable promotions.
August 10, 2022
We Love Our Customers
We love our customers and that's why we want to ensure their satisfaction. It is of the utmost importance at Analyse² that we consider our customers every step of the way, and part of this requires routinely checking their satisfaction.
July 20, 2022
With Costs Rising, Those Old Trade Promotion Strategies Just Won’t Cut it Anymore, Adapt Now or Lose Out
Even with unprecedented increasing prices, trade promotions are more important than ever. Learn how to keep trade promotions driving profitable growth, even in times of change.
June 30, 2022
Customer Case Midsona: How a Thorough Analysis of Past Promotions Led to a Smarter Allocation of Future Trade Promotion Investments
An in-depth analysis of previous trade promotions utilizing AI-based sales modeling helped Midsona identify the best-performing campaign types. This new insight allows them to allocate their future trade promotion investments more effectively within the Swedish grocery chain ICA.
June 28, 2022
Customer Case Lejos: Using Cutting-Edge Data Analytics to Drive Profitable Growth
Taking advantage of data analytics in promotional planning and analysis helps Lejos to drive profitable growth and elevate their shoppers’ in-store experience.
June 7, 2022
Customer Case Raisio: Harnessing Data and Analytics to Improve Efficiency, Reliability and Profitability
Efficient use of data and analytics in trade promotions helps Raisio to further improve their commercial plans.
May 9, 2022
The Five Key Components to a Portfolio Analysis Done Right
Portfolio analysis is one of the pillars of successful category management. A portfolio analysis enables you to gain valuable insight into your market position, where to direct investments, how to enhance your own products, and the total category sales.
May 2, 2022
Over 300 FMCG Professionals Joined our Webinar on Impactful Trade Promotions
How to succeed in the trade promotions also in the future? Three different topics came out strong both in the keynotes and in the panel discussion: the impact and opportunities of digitalization, effective use of data, and the need of agility.
December 31, 2021
How Calculating Baseline Sales Can Determine the Success of Promotions
Data is driving decision making for many operational tasks, and trade promotions should not be an exception. Brands that have acknowledged this are the ones that manage to identify new sales opportunities, execute promotions with the highest impact, and have been able to cut out the promotions that don’t perform well.
December 16, 2021
Trade promotions in the Nordics
Read our study about trade promotions in the Nordics. What are the FMCG companies' most burning pain points and also the best practices.
August 20, 2021
How to Repeat Successful Trade Promotions and Learn from the Most Common Mistakes
Most of the time, analyzing the impact of trade promotions is anything but straightforward. In this post we cover 6 common pitfalls regarding promotion impact analysis and explore some ways to avoid them.
May 11, 2021
Customer Case: Func Food Finland
The product category of sports nutrition has been developing rapidly during past few years. Especially sports bars segment have been skyrocketing. Fast Nutrition is leading brand in the segment. We asked the brand's key account manager, Sanna Mäkinen how data and analytics tools help them to maintain the achieved position.
May 2, 2021
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