Win – even in a volatile market
Supercharge sales and identify margin opportunities
Boost your margins and trade spend ROI
Grow your categories and brands
Reach your coverage and sales targets
Make data-driven decisions
Transparency and efficiency
Better competitive position and market share
Your all-in-one solution for growth
Develop categories and brands
Monitor category performance and understand trends, products, promotions and shoppers to grow your categories and brands
Understand the true impact of your promotions
Review market shares and assess markets, trends, and competitions to strengthen your position and win in your markets.
Uncover untapped sales potential
Understand development in different accounts and sales channels, uncover untapped potential and target your actions for the best possible results.
Run effective trade promotions
Discover the promotion strategy that maximizes the return on your marketing spend, and plan trade promotions that increase your sales and profitability based on shopper demand.
Improve assortment and coverage
Compare accounts and sales channels and understand shopper demand to pinpoint opportunities for product mix and coverage improvements.
Improve retailer collaboration
Improve your argumentation to retailers with facts that win you the assortment listing sand right promotions. All while growing the categories to benefit you, your customers, and shoppers.
Optimize pricing and identity margin opportunities
Find the correct balance between margin and volumes and reveal opportunities for growth and profit improvements.
A² Revenue and Category Management offers a wide spectrum of insights in an easy to use format: category, product, promotion, price, channel, etc. Our AI expertise ensure that the insights are smart where they need to be.
Local POS data sources are either familiar to us or provided by us. We merge POS data together, forming market insights and then we sprinkle in your other data types in. Data issues are a common obstacle- let’s fix that!
A² Revenue and Category Management include an AI-capable analytics engine for many essential use cases such as forecasting, price optimization and promotion baseline modeling.
The Nordic advantage
The Nordic market is our home, and our first priority. We know the market conditions, the data sources, the competitive dynamics and we are hungry to know even more.