Forecast promotional lift

Automated promotional demand forecasting increases transparency and reliability

The estimates you want to get right

Successful promotions have significant impact on product demand.  Without accurate forecasting trade promotions can result in excess stock that is left behind, spoilage, low availability or loss of sales. Over- or underestimating the promotional lift has a negative impact on result. Forecasting demand means often significant amount of manual work for key account managers.
The estimates you want to get right
approach

Advanced capabilities with AI

Machine learning improves accuracy in forecasting and allows you to take into account trends, seasonality, past promotions and changes in competitive landscape. Also future plans are considered.
Promotion strategy
and annual plan
Activity planning
Retailer collaboration
Execution and review

Promotion strategy
and annual plan

Understanding promotional uplift in long term demand planning

Activity planning

Using lift forecasts to select best promotion
Manual adjustments for novelties etc.
Communicating incremental sales to demand planners

Retailer collaboration

Fine-tuning volume forecasts with retailers

Execution and review

Realistic target setting for field sales
Comparing actuals vs. targets for future lessons

The tooling you need

Estimating promotion impact on demand in both short and long term is essential part of promotional planning. Improved accuracy and automated demand forecasting increase efficiency and profitability.

With the help of advanced baseline sales modeling and rich high-level dashboards on A² Trade Promotion Insights (TPI), you will gain better view on the typical promotional lift for different actions. This allows you to estimate the total impact your promotions will generate also on the coming periods.
Reliable demand forecasts are provided with A² Trade Promotion Optimization (TPO) for the upcoming promotions. In case of novelties and tricky products, key account managers can simply fine-tune the automated forecasts.

A² TPO can also be synced with your demand planning solution, feeding in information about the upcoming promotions and the incremental sales they will generate.

Collaboration across organization

Ensuring promotion lifts are taken into account in demand planning is usually done jointly with key account managers and demand planners. A² Trade Promotion will enable key account managers to focus on putting their industry expertise in use with the trickiest products while AI will nail the rest.
Time savings and improved product availability

Time savings and improved product availability


‍Reliable, automated promotional lift forecasts save time and bring advantages to key processes:
Improved  product availability without risk of wastage and excess stock
Promotion plans optimized according to the expected results
Key account managers save time from manual demand forecasting
Time savings and improved product availability

Discover other benefits of A² Trade Promotion solution

Or learn more about the solution itself

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