Podcast - Constant Berkhout: Data-Driven Decision-Making
Gain insight into the significance of investing in data-driven strategies, and the roles and functions that are essential for utilizing data effectively within organizations. Together Martin and Constant explore how data plays a pivotal role in enabling organizations to become customer-centric, offering valuable insights into understanding consumer behavior and preferences. They also dive into the delicate balance between data-driven and intuitive decision-making, acknowledging the strengths of both approaches.
Listen now and stay ahead of the game.
Constant Berkhout is a well renowned retail consultant and author. Through his own agency Fusion Strategy & Retail, Constant loves to work at the crossroads of retail strategy, shopper psychology and data analytics. Most of his assignments focus on retail format development, category management strategy, data analytics and shopper marketing and he worked with a diverse set of clients in Europe, the Middle East, North America and Asia. Prior to setting up his own agency, he gained broad experience in commercial, insights and strategy roles at Ahold Delhaize, Kraft Foods, P&G and PepsiCo. His latest book is titled The Retail Innovation Toolkit, 42 Category Management Tools for Growth available here.