Analyse² - Customer Cases

Fazer Denmark Chooses Analyse² as their Provider for Trade Promotion Insight and Planning Tools

Fazer Denmark, a challenger in the Danish confectionery category, will partner with Analyse² to improve the effectiveness and profitability of their promotions.

Customer case

Here’s How Essity Increased Brand Loyalty as well as Decreased Exit

Tailored shift-in-sales analyses supported Essity in increasing their brand loyalty and retention rate.

A Thorough Analysis of Past Promotions Led to a Smarter Allocation of Future Trade Promotion Investment at Midsona

An in-depth analysis of previous trade promotions utilizing AI-based sales modeling helped Midsona identify the best-performing campaign types. This new insight allows them to allocate their future trade promotion investments more effectively within the Swedish grocery chain ICA.

Using Cutting-Edge Data Analytics to Drive Profitable Growth at Lejos

Taking advantage of data analytics in promotional planning and analysis helps Lejos to drive profitable growth and elevate their shoppers’ in-store experience.