Fazer Denmark Chooses Analyse² as their Provider for Trade Promotion Insight and Planning Tools
Fazer Denmark, a challenger in the Danish confectionery category, will partner with Analyse² to improve the effectiveness and profitability of their promotions.
Here’s How Essity Increased Brand Loyalty as well as Decreased Exit
Tailored shift-in-sales analyses supported Essity in increasing their brand loyalty and retention rate.
A Thorough Analysis of Past Promotions Led to a Smarter Allocation of Future Trade Promotion Investment at Midsona
An in-depth analysis of previous trade promotions utilizing AI-based sales modeling helped Midsona identify the best-performing campaign types. This new insight allows them to allocate their future trade promotion investments more effectively within the Swedish grocery chain ICA.
Using Cutting-Edge Data Analytics to Drive Profitable Growth at Lejos
Taking advantage of data analytics in promotional planning and analysis helps Lejos to drive profitable growth and elevate their shoppers’ in-store experience.