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A² Trade Promotion
A² Trade Promotion Insights
Discover tactics that will maximize returns on your marketing spend
A² Trade Promotion Optimization
Increase the sales and profitability of your trade promotions
A² Category & Shopper Insight Platform
A² Category Analytics
Manage your category growth and lead with shopper centricity
A² Assortment Planning for retail
Increase sales, profitability and shopper satisfaction with an optimal product mix
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Increase the profitability of promotions
Better results with the same investment
Forecast promotional lift
Save time and improve product availability
Discover the most efficient promotion tactics
Maximize impact by choosing the right activity
Understand the true impact of your promotions
Focus on the most effective ones
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A Thorough Analysis of Past Promotions Led to a Smarter Allocation of Future Trade Promotion Investment at Midsona

A Thorough Analysis of Past Promotions Led to a Smarter Allocation of Future Trade Promotion Investment at Midsona

An in-depth analysis of previous trade promotions utilizing AI-based sales modeling helped Midsona identify the best-performing campaign types. This new insight allows them to allocate their future trade promotion investments more effectively within the Swedish grocery chain ICA.
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article
Life at Analyse²
WEBINAR
VIDEO
June 28, 2022
Using Cutting-Edge Data Analytics to Drive Profitable Growth at Lejos

Using Cutting-Edge Data Analytics to Drive Profitable Growth at Lejos

Taking advantage of data analytics in promotional planning and analysis helps Lejos to drive profitable growth and elevate their shoppers’ in-store experience.
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Event
article
Life at Analyse²
WEBINAR
VIDEO
June 7, 2022
Raisio Improves Efficiency, Reliability and Profitability by Harnessing Data and Analytics

Raisio Improves Efficiency, Reliability and Profitability by Harnessing Data and Analytics

Efficient use of data and analytics in trade promotions helps Raisio to further improve their commercial plans.
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Event
article
Life at Analyse²
WEBINAR
VIDEO
May 9, 2022
company logo
Solutions
A² Trade Promotion
A² Trade Promotion Insights
A² Trade Promotion Optimization
A² Category & Shopper Insight
A² Category Analytics
A² Assortment Planning
Learn more
Promotion profitability
Forecast promotional lift
Most efficient promotion tactics
True impact of trade promotions
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02600 Espoo, Finland
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+358 10 423 3040
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+358 10 423 3044
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