Customer Cases

A Thorough Analysis of Past Promotions Led to a Smarter Allocation of Future Trade Promotion Investment at Midsona

A Thorough Analysis of Past Promotions Led to a Smarter Allocation of Future Trade Promotion Investment at Midsona

An in-depth analysis of previous trade promotions utilizing AI-based sales modeling helped Midsona identify the best-performing campaign types. This new insight allows them to allocate their future trade promotion investments more effectively within the Swedish grocery chain ICA.

Life at Analyse²

Using Cutting-Edge Data Analytics to Drive Profitable Growth at Lejos

Using Cutting-Edge Data Analytics to Drive Profitable Growth at Lejos

Taking advantage of data analytics in promotional planning and analysis helps Lejos to drive profitable growth and elevate their shoppers’ in-store experience.

Life at Analyse²

Raisio Improves Efficiency, Reliability and Profitability by Harnessing Data and Analytics

Raisio Improves Efficiency, Reliability and Profitability by Harnessing Data and Analytics

Efficient use of data and analytics in trade promotions helps Raisio to further improve their commercial plans.

Life at Analyse²