Trade Promotion solution for FMCG Brands
Maximize the return on your trade spend
Trade promotions are a prime vehicle for growth, generating up to 60% of FMCG brands’ revenues. The caveat is that only one third of promotions are actually profitable and almost every company struggles with analyzing the effectiveness of its trade spend. A² Trade Promotion ensures your trade promotions generate profitable growth. The solution covers everything you need, from discovering the best promotion tactics to planning individual promotions that hit their target optimally.