Demand-driven growth solutions for the FMCG industry

Grow your revenue profitably with better promotions, assortments and product launches.

We provide you with the necessary retail planning and category analytics solutions.

Understanding and serving shopper demand is at the heart of everything we do.

Demand-driven growth solutions for the FMCG industry

A² Trade Promotion Optimization

Plan trade promotions that increase your sales and profitability based on shopper demand.

Manage your promotion calendar

Plan promotions with the optimal product selection, pricing and store coverage

Forecast baselines and promotional lift

Automatically see similar previous promotions

Analyze the profitability of different actions

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A² Category & Shopper Insight Platform for Retailers

Make your supplier ecosystem a competitive advantage

Our complete offering for retailers includes advanced analytics solutions and a full-service package. Our insight sharing platform allows retailer to monetize their data externally and create a competitive advantage from smart supplier partners.

Discover our full offering for data-driven retailers

A² Category Analytics

Grow your categories using shared category, product, shopper and promotion insights

A² Insight Sharing Services

Outsource the sales, support and development of your insight sharing solutions

A² Assortment Planning

Increase sales, profitability, and customer satisfaction with an optimal product mix

competitive advantage

Win by being demand-smart

Fragmented shopper demand and fierce competition
make profitable growth challenging in a modern retail environment. Understanding shoppers and their needs is a must to succeed. We offer demand-driven solutions for the critical leverage points that determine the success in the FMCG retail value chain: the trade spend decisions of FMCG brands, the assortment decisions of retailers, and their joint category development programs.

future-proof technology

Choose smart

Effective solutions

We deliver effective and practical solutions designed and envisioned by people who have either walked in your shoes. Our people have worked for FMCG brands or retailers, or have spent more than a decade developing solutions for your industry. In some cases they've done both.

Easy to use

Our approach is based on a rigorous, customer-centric R&D process using pilot programs, user testing and co-development with our customers.

Leading analytics

We have offered and developed AI-based demand forecasting and decision recommendation solutions for retail since 2012.

High benefit – low cost

Modern cloud architecture means that we can now make tooling that was previously affordable only to the largest players available to a wide variety of companies.

Helping customers succeed

Modern FMCG companies want to stay at the forefront with their commercial capabilities. Our solutions help them grow their revenue profitably, drive category development, increase shopper loyalty, and enhance collaboration with their retailer partners.

“Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers.”

"We have been able to provide cutting edge analytics tools for our supplier partners ensuring their expertise is fully deployed in strategic product category development and in delivering superior customer experience to shoppers. Close supplier collaboration and shared data have been instrumental in long term market share growth."

“The effectiveness of our national and regional campaigns is important to us. With A² Category Analytics we have been able to efficiently evaluate and analyze our activations, and thus improve the results.”

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Grow profitably