Discover and apply the most efficient promotion tactics

Looking to improve the ROI of your trade promotions by tens of percentages? Ensure your promotional activity is aligned with the target outcome.

Choosing the optimal activity

Finding the right promotional activities to reach your targets can be challenging. Often you might end up repeating the past mistakes.

Is 20% discount better than 3 for the price of 2? Or should you invest in in-store visibility instead of deep discounts? Mass displays or endcap? Or would you be better off investing in retailer medias?

Right answer to these questions might depend on the brand, store environment as well as on your business targets.
Choosing the optimal activity
approach

Make data-driven decisions

Comparing the lift and ROI for different types of promotions allows you to see what really works and define your promotion strategy accordingly. Clearly defined promotion strategy accompanied with promotion-specific forecasts ensure that the most efficient promotion tactics will be applied every time.
Promotion strategy
and annual plan
Activity planning
Retailer collaboration
Execution and review

Promotion strategy
and annual plan

Aggregate promotion results to one database
Discover which tactics help you reach different targets (sales, trial users, penetration)
Define promotional strategy (what, when and how)

Activity planning

Simulate the use of alternative promotion tactics
Review forecasted results
Decide on the winning formula to reach your targets

Retailer collaboration

Create fact-based argumentation to support your preferred promotion tactics

Execution and review

Track execution of different promotion tactics in CRM
Analyze the results of promotion and compare the results of different tactics

The tooling you need

Basic promotion reports are not usually enough for discovering the best promotion tactics. Especially, as many tactics are typically applied at the same time and analyzing every variation manually isn’t really feasible.

Two types of tools will help you on this quest. With A² Trade Promotion Insights you can review the performance of large number of different promotions. This helps you recognize different patterns in promotion results.
AI-based forecasting algorithms and intelligent recommendations in A² Trade Promotion Optimization give you a possibility to simulate promotion performance using different tactics. The solution also helps you compile fact-based argumentation of the winning option towards retailers and stores.

Close connection with your CRM solutions ensures efficient execution of the promotion.

Collaboration across organization

Discovering the best promotion tactics is a cross-functional task between sales, marketing and often also finance departments. To reach the full potential, you need to be ready to allocate funding across organizational units for example from in-store marketing materials to deeper discounts or vice versa.
Collaboration across organization

Maximize the impact by choosing the right activity

Understanding of the best promotion tactics allows you to allocate your trade promotion budget more efficiently and gain significant improvements on your ROI. Simulating the impact of different tactics for a particular promotion ensures that your objectives will be met with ease.
Maximize the impact by choosing the right activity

Discover other benefits of A² Trade Promotion solution

Or learn more about the solution itself

Request a demo

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