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A² Trade Promotion
A² Trade Promotion Insights
Discover tactics that will maximize returns on your marketing spend
A² Trade Promotion Optimization
Increase the sales and profitability of your trade promotions
A² Category & Shopper Insight Platform
A² Category Analytics
Manage your category growth and lead with shopper centricity
A² Assortment Planning for retail
Increase sales, profitability and shopper satisfaction with an optimal product mix
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Increase the profitability of promotions
Better results with the same investment
Forecast promotional lift
Save time and improve product availability
Discover the most efficient promotion tactics
Maximize impact by choosing the right activity
Understand the true impact of your promotions
Focus on the most effective ones
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Podcasts

Welcome to A² Insights, a captivating podcast that takes you on a deep dive into the Consumer Goods industry. In this series we explore the most pressing and fascinating industry topics alongside a distinguished selection of experts from across Europe. Dive into the world of fast-moving consumer goods, gain valuable insights and unravel the secrets to success. Get ready for engaging discussions, thought-provoking analyses, and a wealth of knowledge that will leave you informed and inspired.

Podcast - Sander Bakker: Heineken’s Freedom Within a Framework

Podcast - Sander Bakker: Heineken’s Freedom Within a Framework

In this episode, our expert host Martin Warberg chats with Sander Bakker, the Revenue and Margin Growth Manager for Heineken, Europe. Sander has been working at Heineken and in the consumer goods industry for over two decades. He brings a wealth of knowledge to the table having worked across many sales and category roles.
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4.9.2023
Podcast - Constant Berkhout: Data-Driven Decision-Making

Podcast - Constant Berkhout: Data-Driven Decision-Making

In this episode of A² Insights, Martin sits down with Constant Berkhout to explore data-driven decision-making in consumer goods organizations.
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31.8.2023
Podcast - Markku Mäenpää: The Smart Store Concept

Podcast - Markku Mäenpää: The Smart Store Concept

In this episode of A² Insights, our host Ville sits down with Markku Mäenpää to dive deep into the revolutionary smart store concept.
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article
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podcast
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30.8.2023
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Solutions
A² Trade Promotion
A² Revenue and Category Management
A² Trade Promotion Insights
A² Trade Promotion Optimization
A² Category & Shopper Insight
A² Category Analytics
A² Assortment Planning
Learn more
Promotion profitability
Forecast promotional lift
Most efficient promotion tactics
True impact of trade promotions
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