Podcast - Sander Bakker: Heineken’s Freedom Within a Framework
Together Martin and Sander enter into the world of beer. Together they go through Sander's experience, and in particular the past couple of tumultuous years. Sander sheds light on how Heineken is able to take advantage and utilize the knowledge that comes from having the headquarters and regional organizations cooperate in a structured manner.
Even with 20 countries in the European region alone, Heineken smoothly executes a global strategy on a regional level using a "freedom within a framework" ideology.
Diving deep into the matter, they discuss how Heineken harnesses the power of collaboration between the headquarters and regional organizations (Opco: operating companies), to maximize knowledge use and strategic execution.
Listen now and stay ahead of the game.