About us

Change in the retail industry is constant. We believe that success in this dynamic landscape requires improved commercial and analytical capabilities. For an FMCG company, this means being able to analyze, forecast and simulate data in order to grow profitably.
We are on a mission to create profitable ways for FMCG companies to stand out.

Delivering data-driven solutions for the industry since 2004

It all started from the idea that we wanted to provide FMCG companies with better category insights and smarter tools so they could more easily make data-driven decisions that lead to better business. The product offering has taken a giant leap during these years and we now provide cutting-edge solutions for the whole value chain.

Extensive industry experience

We deliver effective and practical solutions designed by people who have walked in your shoes. Our people have worked for FMCG brands or retailers, or have spent more than a decade developing solutions for your industry. In some cases they have done both.

Solving complex challenges for leading FMCG companies

Our approach is based on a rigorous, customer-centric R&D process using pilot programs, user testing and co-development with our customers.

Developing our analytics engine since 2012

We have offered and developed AI-based demand-forecasting and decision-recommendation solutions for the retail industry since 2012. AI brings more clarity to data and enables the use of several data sources. Key personnel can focus on more complex tasks instead of time-consuming routines.

Our offering today

Our solutions empower companies to grow their revenue profitably, develop product categories according to shopper demand, outperform their competition with better assortments, and run more effective promotions and successful product launches. We also offer our customers a vast selection of services – from business-process consultancy to operating-model development.

The team

We employ more than 60 people experienced in technology, AI, data analytics and retailing. We solve complex problems for world- leading brands and enable them to stay at the fore front with their commercial capabilities. We are very proud of our solutions and the impact we have on shaping the future of the FMCG industry.
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Management team

Janne Anttila
Janne Anttila
Founding Partner & CEO
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Jussi Autere
Jussi Autere
Chief Product Officer
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Matti Hytönen
Matti Hytönen
CFO
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Antti Halko
Antti Halko
Vice President, Engineering
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Juhani Nummi
Juhani Nummi
Vice President, Sales & Customer Success
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Eric Korpi
Eric Korpi
Vice President, Revenue Growth Management Solutions
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Jarkko Rahikka
Jarkko Rahikka
Vice President, Category & Shopper Insight Platform
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Heini Haartti-Mäkinen
Heini Haartti-Mäkinen
Vice President, Marketing & Communications
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Timo Heiskanen
Timo Heiskanen
Director, Trade Services Finland
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