A² Category Analytics

Grow your categories with shopper-centricity

Category and shopper insights that translate into better business
Grow your categories with shopper-centricity

Smart retailers provide their suppliers with data and advanced tools for better decision-making.

A² Category Analytics is a modern category management solution for FMCG companies that believe in data-driven decision-making. Carefully predefined reports and analysis workflows are immediately available to distribute the best analysis practices across the value chain. The solution merges different data sources – such as a retailer's loyalty program and campaign data – on top of a foundation of point-of-sale data. All this makes it easy to lead with accurate data-driven insights.

Be the preferred partner

Better recommendations strengthen retailer collaboration.

Lead the category

Improved category expertise saves time and money.

Please your shoppers

Increased shopper satisfaction through improved shopper insights.

Improve the efficiency

More efficient activations and better product launches.
“Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers.”
Sinebrychoff logo
Hanna Johansson
Director, Strategy & Insights
Sinebrychoff
Hanna Johansson. Director, Strategy & Insights. Sinebrychoff

Efficient collaboration model

A² Category Analytics is a collaboration platform that enables retail and manufacturer partners to use the same transparent data for building market and category insights, drawing conclusions, and efficiently managing product categories for growth.

Shared data, analysis tools and category reports build a robust base for joint consumer-centric planning – fostering trust in collaboration, and saving time and money. Using advanced category management tools, FMCG brands can increase their profitability through well-planned marketing activities. By exploiting their product portfolio’s full business potential, brands can also help retail partners to improve their business.
Efficient collaboration model

Gain all the relevant insights for your teams

A² Category Analytics is a modular solution, designed to support data-driven, consumer-centric category management. Different modules help you to deepen shopper understanding, and discover trends and growth opportunities from relevant perspectives. The solution is designed to serve the whole organization – from consumer insight to business development –with a special emphasis on the needs of marketing, sales and field sales. The solution comprises six modules.
Gain all the relevant insight for your teams
A² CAtegory analytics

Understand the development potential of your categories

Get detailed insights into how your products and brands contribute to the success of their respective categories. Recognize trends and events within the categories. Discover opportunities for new products.
A² product launch

Excel in product launches

Measure the success of your product launches by comparing and benchmarking against other launches in your product segment. Monitor a product's life cycle by customer groups through first time and repeat sales. A² Product Launch is a central tool in setting targets for new products and in making portfolio decisions.
A² promotion analysis

Promote successfully

Gain maximal return on your marketing investments and choose the right products for your campaigns. Monitor your own and your retailer partner's marketing activities, identify the best performing formats, and optimize the timing of your campaigns.
A² basket analysis

Know the role of your products in the shopping basket

Plan and target better campaigns and in-store activities by knowing who the customers are that are buying your and your competitor's products. Explore the buying situations and what else they purchase.
A² shoppers

Gain new shoppers

Increase your loyal customer base by learning which customer groups have the biggest potential, and how diverse household groups differ in their shopping behaviors. Learn about different brands' shopper profiles and how these brands relate to each other. Ensure your marketing campaigns are targeted at the right audience.
A² regions

Develop product coverage and maximize local sales

Arm your regional sales with a tool that helps them make fact-driven plans with local shopkeepers. Monitor and compare sales and assortment depth at a store level throughout your sales regions. A² Regions is an essential tool for both regional field sales and area managers.
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