Helping customers succeed

We have 100+ customers, including leading FMCG brands. We are committed to delivering our customers value in terms of increased turnover, profit growth, better promotions, stronger collaboration with key retailers, and a clearer view on their shoppers’ profiles.
Analyse² solutions help FMCG companies demonstrate their expertise to their retail partners through better recommendations, discovery of emerging trends, reacting to early changes, and generating valuable insights for other stakeholders.

You're in good company

More than 3500 people across multiple organizations, retailers and FMCG brands, are regularly using our solutions, analysis and planning tools to capture growth and better meet shoppers' needs.

These Nordic FMCG pioneers entrust us to deliver relevant AI and data-based solutions to ensure profitable growth and competitive advantage.
Customer cases
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Midsona Sweden
Midsona Sweden
"We saw a big variation between different kinds of campaigns and different formats. An important lesson was to recognize the chains that perform the best and the tactics and campaign spaces that should not be used going forward."
Midsona Sweden
Jesper Eliasson
Business Manager
Sinebrychoff logo
Fast logo
Atria logo
Kesko logo
Sinebrychoff
Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers.
Hanna Johansson
Director, Strategy & Insights
Fast Nutrition
Our achieved market leadership and the impact of our products on the overall segment growth has been easy to demonstrate, which provides great support when negotiating with the retail.
Sanna Mäkinen
Key Account Manager
Atria
“The effectiveness of our national and regional campaigns is important to us. With A² Category Analytics we have been able to efficiently evaluate and analyze our activations, and thus improve the results.”
Teemu Pitkänen
VP Sales Development
Kesko
"We have been able to provide cutting edge analytics tools for our supplier partners ensuring their expertise is fully deployed in strategic product category development and in delivering superior customer experience to shoppers. Close supplier collaboration and shared data have been instrumental in long term market share growth."
Ari Akseli
President, Grocery Trade

You're in good company

More than 3500 people across multiple organizations are regularly using our solutions, analysis and planning tools to capture growth and better meet shoppers' needs.
Raisio
Raisio
"We see commercial value in harnessing and utilizing data and analytics in new ways, and A² Trade Promotion is expected to further improve our commercial plans going forward."
Raisio
Olavi Erkinjuntti
Director, Northern Europe
Lejos
Lejos
"A² Trade Promotion will help us prioritize between alternative activations and identify the promotion mixes that provide us with the best and most profitable outcomes."
Lejos
Markus Paulamäki
Sales Director
Midsona Sweden
Midsona Sweden
"We saw a big variation between different kinds of campaigns and different formats. An important lesson was to recognize the chains that perform the best and the tactics and campaign spaces that should not be used going forward."
Midsona Sweden
Jesper Eliasson
Business Manager
Sinebrychoff
Sinebrychoff
"Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers."
Sinebrychoff
Hanna Johansson
Director, Strategy & Insights
Fast Nutrition
Fast Nutrition
"Our achieved market leadership and the impact of our products on the overall segment growth has been easy to demonstrate, which provides great support when negotiating with the retail."
Fast Nutrition
Sanna Mäkinen
Key Account Manager
Atria
Atria
"The effectiveness of our national and regional campaigns is important to us. With A² Category Analytics we have been able to efficiently evaluate and analyze our activations, and thus improve the results."
Atria
Teemu Pitkänen
VP Sales Development
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