Cracking the Code: Navigating Trade Promotions in Complex FMCG Companies
Running efficient trade promotions touches many different functions in large consumer goods companies, and often the processes are far from aligned.
The Cost of Collaboration
Fees between FMCG brands and retailers enable promotions to happen but are far too often detached from the big-picture view and not included in profitability calculations.
Money, Money, Money, The Average Consumer's Shopping Basket Cost is Skyrocketing
As the global economy continues to be volatile, consumers are taking on increasing prices directly as the average consumer’s shopping basket cost is rising.
Ready, Set, Launch: How to Simulate the Sales of Your New Product
Novelty products are an essential part of growth for any brand. New products revitalize consumer interest, secure your place in the market, and bring consumers an overall sense of excitement.
With Costs Rising, Those Old Trade Promotion Strategies Just Won’t Cut it Anymore, Adapt Now or Lose Out
As prices continue to rise, trade promotions are more important than ever. Learn how to keep trade promotions driving profitable growth, even in volatile times of change.
The Five Key Components to a Portfolio Analysis Done Right
Portfolio analysis is one of the pillars of successful category management. A portfolio analysis enables you to gain valuable insight into your market position, where to direct investments, how to enhance your own products, and the total category sales.
How Calculating Baseline Sales Can Determine the Success of Promotions
Data is driving decision making for many operational tasks, and trade promotions should not be an exception. Brands that have acknowledged this are the ones that manage to identify new sales opportunities, execute promotions with the highest impact, and have been able to cut out the promotions that don’t perform well.
Trade Promotions in the Nordics
Read our study about trade promotions in the Nordics. What are FMCG companies' most pressing pain points and also their best practices?
How to Repeat Successful Trade Promotions and Learn from the Most Common Mistakes
Most of the time, analyzing the impact of trade promotions is anything but straightforward. In this post we cover 6 common pitfalls regarding promotion impact analysis and explore some ways to avoid them.
How A² Category Analytics Brought a Fivefold Increase in Ice Cream Sales with a Data-Driven Approach
The A² Category Analytics solution and joint action planning with Analyse² helped a leading international FMCG company to take category management and cooperation with Estonia’s market leader Coop to the next level. After a highly effective pilot in the ice cream category, the FMCG company has now deployed the A² Category Analytics and learnings from the pilot across all its’ categories.
Utilize Assortment Classes to Enhance Efficiency in Planning and Localizing Store Level Assortments
Managing product assortments for hundreds of stores that belong to different chains and have different store profiles is anything but straightforward. Assortment classes allow you to take a giant leap towards more structured way of making decisions.