How to succeed in the trade promotions also in the future? Three different topics came out strong both in the keynotes and in the panel discussion: the impact and opportunities of digitalization, effective use of data, and the need of agility.

Data is driving decision making for many operational tasks and trade promotions should not be an exception. Brands that have acknowledged this are the ones that manage to identify new sales opportunities, execute promotions with the highest impact, and have been able to cut out the promotions that don’t perform well.

Read our study about trade promotions in the Nordics. What are the FMCG companies' most burning pain points and also the best practices.