Fees between FMCG brands and retailers enable promotions to happen but are far too often detached from the big-picture view and not included in profitability calculations.

As the global economy continues to be volatile, consumers are taking on increasing prices directly as the average consumer’s shopping basket cost is rising. Kauppalehti recently published an article detailing price changes in Finland utilizing data provided by Analyse².

Watch our on-demand webinar: Stop running ineffective and unprofitable promotions, based on a Nordic trade promotion study.