Prices are Rising in Estonia; It's Time to Adapt Your Trade Promotions or Lose Out
Due to current and recent geopolitical factors, including poor crops from 2021, an increase in the price of goods and raw materials was long foreseen, but the increase has exceeded expectations. Beyond knowing about these rising costs, it is incredibly important to understand how the rising costs and prices will affect not only consumer behavior and the fast-moving consumer goods industry in Estonia, but how FMCG companies can secure their profitable growth even with the rising cost levels.
August 10, 2022