Most of the time, analyzing the impact of trade promotions is anything but straightforward. In this post we cover 6 common pitfalls regarding promotion impact analysis and explore some ways to avoid them.

The product category of sports nutrition has been developing rapidly during past few years. Especially sports bars segment have been skyrocketing. Fast Nutrition is leading brand in the segment. We asked the brand's key account manager, Sanna Mäkinen how data and analytics tools help them to maintain the achieved position.

A² Category Analytics solution and joint action planning with Analyse² help a leading international FMCG company to take category management and cooperation with Estonia’s market leader Coop to the next level. After a highly effective pilot in ice cream category, the FMCG company has now deployed the A² Category Analytics and learnings from the pilot across all its’ categories.