As the global economy continues to be volatile, consumers are taking on increasing prices directly as the average consumer’s shopping basket cost is rising. Kauppalehti recently published an article detailing price changes in Finland utilizing data provided by Analyse².

Watch our on-demand webinar: Stop running ineffective and unprofitable promotions, based on a Nordic trade promotion study.

Novelty products are an essential part of growth for any brand. They revitalize consumer interest, secure your place in the market, and bring consumers an overall sense of excitement.