Do they randomly choose a similar product, a product that serves the same use purpose but is otherwise a completely different product or are novelty products slowly taking over?

By digging deeper to your shoppers’ behavior, you can get a better understanding of how loyal your customers are compared to your competitors’ customers. You can build a reliable picture your products’ role in respect to the other products within the store assortment, and see which products are competing with each other and also discover the gaps and opportunities in your product offering.

Analyse² Category Analytics Shoppers helps you to deep-dive into shoppers’ profiles and shopper behavior. The product and brand level cross-shopping reports are developed in order to provide reliable information about different brands’ shopper profiles and how brands relate to each other. You are also able to see if certain products form a cluster. These reports help you when you want to know how your product and brand strategies are performing on a customer level: are you able to cater your shoppers’ needs with your offering and keep them loyal to your brand.

These reports help you also when you want to know how your product and brand strategy is performing on a customer level: are you able to cater your shoppers’ needs with your offering and keep them loyal to your brand.

The cross-shopping report describes how big the percent share of the shoppers who buy Product A have also bought Product B on separate occasion. For example, a high percentage between the same brands’ different products can stand for high brand loyalty. In case of new product launches, you can discover which products’ shoppers are trying out first.

Analyse² Category Analytics helps you to build a better shopper understanding. The solution’s different modules help you to understand different shopper needs, shoppers’ behavior and the role of brands and individual products. The Shoppers module is the answer, when you want to know what your shoppers buy when they are not buying your products whereas the Basket module helps you to gain deeper understanding of the content, value and product correlations of a single shopping basket.

Want to understand your shoppers better? Please get in touch!