Grow profitably

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Join the team like no other

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Trusted by over 100 leading CPG brands and retailers
Demand-driven

Growth solution for the FMCG market

Grow your revenue profitably with better promotions, assortments and product launches.
We provide you with the necessary retail planning and category analytics solutions.
Understanding and serving shopper demand is at the heart of everything we do.
A² Trade Promotion for FMCG Brands

Maximize ROI of your trade spend

Representing up to one third of FMCG brands’ revenues, trade promotions are a prime vehicle for growth. The caveat is that only one third of promotions are profitable and almost every company struggles with analyzing the effectiveness of their trade spend. A² Trade Promotion ensures your trade promotions launch you to profitable growth and covers everything you need from discovering best promotion tactics to planning individual promotions that hit their target optimally.
Learn more A² Trade Promotion

A² Trade Promo Insights

Discover promo tactics that will maximize returns of your marketing spend.
Review overall promo performance
Compare different promo mechanisms
Identify best display and media types
Discover optimal timing and price points
Find out promos to be repeated and stopped
Learn more

A² Trade Promo Insights

Discover promo tactics that will maximize returns of your marketing spend.
Review overall promo performance
Compare different promo mechanisms
Identify best display and media types
Discover optimal timing and price points
Find out promos to be repeated and stopped
Learn more
A² Category & Shopper Insight Platform for Retailers

Create a competitive advantage from your supplier ecosystem

Develop your categories for growth. We offer retailers a complete package of solutions and services to use data sharing programs as a means to monetize their data and create a competitive advantage from smart supplier partners.
Learn more

Category Analytics

Grow your categories using shared category, product, shopper and promotion insights.

Category Analytics

Grow your categories using shared category, product, shopper and promotion insights.

Category Analytics

Grow your categories using shared category, product, shopper and promotion insights.
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Win by being demand-smart

Fragmented shopper demand and fierce competition
make profitable growth challenging in a modern retail environment. Understanding shoppers and their needs is a must to succeed. We offer demand-driven solutions to the critical leverage points of success in the FMCG retail value chain: trade spend decisions of FMCG brands, assortment decisions of retailers and their joint category development programs.
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Win by being demand-smart

Fragmented shopper demand and fierce competition
make profitable growth challenging in a modern retail environment. Understanding shoppers and their needs is a must to succeed. We offer demand-driven solutions to the critical leverage points of success in the FMCG retail value chain: trade spend decisions of FMCG brands, assortment decisions of retailers and their joint category development programs.

Us, Analyzers

We employ over 50 people experienced in technology, AI, data analytics and retailing. (+ few more sentences about what we are passionate about and how we want to contribute to the future of FMCG industry).
Join our team
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Win by being demand-smart

Fragmented shopper demand and fierce competition
make profitable growth challenging in a modern retail environment. Understanding shoppers and their needs is a must to succeed. We offer demand-driven solutions to the critical leverage points of success in the FMCG retail value chain: trade spend decisions of FMCG brands, assortment decisions of retailers and their joint category development programs.
Effective solutions
We deliver effective & practical solutions designed and envisioned by people who have either walked in your shoes, working for FMCG brands and retailers themselves, or spent more than a decade developing solutions for your industry – or both.
Easy to use
Our approach is based on a rigorous, customer-centric R&D process using pilot programs, user testing and co-development with our customers.
Leading analytics
We have offered and developed AI-based demand forecasting and decision recommendation solutions for retail since 2012.
High benefit – low cost
Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies.
Heading

Win by being demand-smart

Fragmented shopper demand and fierce competition
make profitable growth challenging in a modern retail environment. Understanding shoppers and their needs is a must to succeed. We offer demand-driven solutions to the critical leverage points of success in the FMCG retail value chain: trade spend decisions of FMCG brands, assortment decisions of retailers and their joint category development programs.
Effective solutions
We deliver effective & practical solutions designed and envisioned by people who have either walked in your shoes, working for FMCG brands and retailers themselves, or spent more than a decade developing solutions for your industry – or both.
Easy to use
Our approach is based on a rigorous, customer-centric R&D process using pilot programs, user testing and co-development with our customers.
Leading analytics
We have offered and developed AI-based demand forecasting and decision recommendation solutions for retail since 2012.
High benefit – low cost
Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies.
High benefit – low cost
Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies.
High benefit – low cost
Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies.
Heading

Win by being demand-smart

Fragmented shopper demand and fierce competition
make profitable growth challenging in a modern retail environment. Understanding shoppers and their needs is a must to succeed. We offer demand-driven solutions to the critical leverage points of success in the FMCG retail value chain: trade spend decisions of FMCG brands, assortment decisions of retailers and their joint category development programs.
Effective solutions
We deliver effective & practical solutions designed and envisioned by people who have either walked in your shoes, working for FMCG brands and retailers themselves, or spent more than a decade developing solutions for your industry – or both.
Easy to use
Our approach is based on a rigorous, customer-centric R&D process using pilot programs, user testing and co-development with our customers.
Leading analytics
We have offered and developed AI-based demand forecasting and decision recommendation solutions for retail since 2012.
High benefit – low cost
Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies.
High benefit – low cost
Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies.
High benefit – low cost
Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies.
High benefit – low cost
Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies.
High benefit – low cost
Modern cloud architecture allows us to bring tooling previously affordable only for the largest players available to a wide variety of companies.

Helping customers succeed

Modern FMCG companies want to stay in the forefront with their commercial capabilities. Our solutions help them grow their revenue prfitably, drive category development, increase shopper loyalty and enhance collaboration with their retailer partners.
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Name
Director, Strategy & Insights,
Company
Being able to propose the best performing promotion tactics to a retailer is important. Better promo insight would help us allocate the budget and other resources in an optimal way. Sharing results of past, successful campaigns would inspire also our field sales in promo execution.
Name
Director, Strategy & Insights,
Company
We want to be able to measure the effectiveness of our trade promotions and get a tool to support it. This will help us make more data driven decisions, enhance the efficiency of promo analysis as well as gain better shopper understanding.
Name
Director, Strategy & Insights,
Company
Read more about our customers
HAVE A READ

Latest from our blog

Podcast - Sander Bakker: Heineken’s Freedom Within a Framework
In this episode, our expert host Martin Warberg chats with Sander Bakker, the Revenue and Margin Growth Manager for Heineken, Europe. Sander has been working at Heineken and in the consumer goods industry for over two decades. He brings a wealth of knowledge to the table having worked across many sales and category roles.
September 4, 2023
Podcast - Constant Berkhout: Data-Driven Decision-Making
In this episode of A² Insights, Martin sits down with Constant Berkhout to explore data-driven decision-making in consumer goods organizations.
August 31, 2023
Podcast - Markku Mäenpää: The Smart Store Concept
In this episode of A² Insights, our host Ville sits down with Markku Mäenpää to dive deep into the revolutionary smart store concept.
August 30, 2023
We are passionate about technology, AI, data analytics and retailing. We solve complex problems for world leading FMCG brands and enable them to stay on the fore front with their commercial capabilities. We are very proud of our solutions and the impact we have in shaping the future of the FMCG industry.

2004

Founded

56

People

xx

Founded

xx

Founded

Meet the team

Esiteltynä muutamia meidän ihmisiä (voi olla enemmänkin kuin neljä). Jokaisesta henkilöstä erikseen blogissa tarkempi artikkeli.
Janne Anttila
Founding Partner & CEO
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Janne Anttila
Founding Partner & CEO
linkedin
Janne Anttila
Founding Partner & CEO
linkedin
Janne Anttila
Founding Partner & CEO
linkedin

Open positions

Here’s what we’re looking for right now. Don’t see your specific position below? Just drop us a line, we’re always on the look-out for the right people to join us.
Senior Frontend Tools Engineer
Helsinki
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Customer Success Manager
Helsinki
Apply now
Open application
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Request a demo

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Discover promo tactics that will maximize returns of your marketing spend

To-Be-Defined. Tämä on intro-osuus. Intro tarkoittaa käytännössä tiivistelmää ratkaisun luonteesta, kenties lauseen tai parin mittaisen markkinaongelman kuvauksen tai asianpainavuutta korostavan näkökulmanjohdattelemana.
A² Trade Promotion

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Book a demo
Dicover more
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Who is it for heading here

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Review overall promo performance

A² Trade Promotion Insight

Discover promo tactics that will maximize returns on your marketing spend and review your overall promo mechanisms. With A² TPI you identify best display and media types and discover optimal timing and price points. You will also find out promos to be repeated and stopped.
Learn more
Review overall promo performance

A² Trade Promotion Insight

Discover promo tactics that will maximize returns on your marketing spend and review your overall promo mechanisms. With A² TPI you identify best display and media types and discover optimal timing and price points. You will also find out promos to be repeated and stopped.
Learn more
grow profitably

Simply improved results

Boost your bottom line and accelerate category growth. The share of sales coming from trade promotions is so significant that even minor improvement can significantly increase your ROI.

A² Trade Promotion allows you to align targets, tactics and execution with shopper demand. You’ll improve the results of your trade promotions, while keeping the process simple and effective.
Increase the profitability of promotions
Better results with the same investment
Forecast promotional lift
Save time and improve product availability
Discover most efficient promo tactics
Maximize impact by choosing the right activity
Understand the true impact of your promotions
Focus on the most effective ones
Being able to propose the best performing promotion tactics to a retailer is important. Better promo insight would help us allocate the budget and other resources in an optimal way. Sharing results of past, successful campaigns would inspire also our field sales in promo execution.
Esa Dahlström
Customer Marketing Director,
Cloetta

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We have a strong company culture that is based on trust, high-level of autonomy, teamwork and flat hierarchy. We work hard to reach our shared goals and celebrate successes, big and small. We are inspired by our customers, we love to get challenged and have constant lust for learning.
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Janne Anttila
Founding Partner, CEO
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Janne Anttila
Founding Partner, CEO
Fazer
With the help of A² Category Analytics, we have been able to improve the guidance for our regional sales and enhance the store coverage for our top products.
Fazer
With the help of A² Category Analytics, we have been able to improve the guidance for our regional sales and enhance the store coverage for our top products.
Fazer
With the help of A² Category Analytics, we have been able to improve the guidance for our regional sales and enhance the store coverage for our top products.
Fazer
With the help of A² Category Analytics, we have been able to improve the guidance for our regional sales and enhance the store coverage for our top products.
case studies

You are in good company

Over xxx people across organizations are regularly using our solutions, analysis and planning tools to capture growth and better meet and capture shoppers' needs.
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The trade promotion platform that has it all

Promotion forecasts
Baseline forecasts
Your data in one place
Easy to use
The latest technologies

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.
Heading

The trade promotion platform that has it all

Promotion forecasts
Baseline forecasts
Your data in one place
Easy to use
The latest technologies

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.

Promotion forecasts and recommendations

Let the AI-based forecasting models help you make better promotions and reduce the burden from your Key Account Managers in making manual sales forecasts. A² Trade Promotion models learn from your past promo history and take into account all aspects of your planned promotions.

Solution designed for you and your teams

Key account teams
Plan and optimize trade promotions that best fit your goals and customers' needs.
Marketing teams
Discover promotion strategies that will bring the best return on your company's marketing investment.
Business management
Gain 360 view to your promotions and allocate your trade spend for maximum impact.
Key account teams
Plan and optimize trade promotions that best fit your goals and customers' needs.
Marketing teams
Discover promotion strategies that will bring the best return on your company's marketing investment.
Business management
Gain 360 view to your promotions and allocate your trade spend for maximum impact.

Solution designed for you and your teams

Key account teams
Plan and optimize trade promotions that best fit your goals and customers' needs.
Marketing teams
Discover promotion strategies that will bring the best return on your company's marketing investment.
Business insight teams
Gain 360 view to your promotions and allocate your trade spend for maximum impact.
Key account teams
Marketing teams
Business management

Increase the sales and profitability of your trade promotions

Typically FMCG brands spend 11–27% of their revenue on trade promotions. 2/3 of those don’t break even.

Together with smart Nordic FMCG brands our mission is to change this by

Discovery of efficient trade promotions tactics
Planning and optimization of individual trade promotions

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Increase the profitability of promotions
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Learn more
Forecast promotional lift
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Learn more
Understand the true impact of your promotions
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Learn more

A² Trade Promo Insights

Discover promo tactics that will maximize returns of your marketing spend.
Review overall promo performance
Compare different promo mechanisms
Identify best display and media types
Discover optimal timing and price points
Find out promos to be repeated and stopped
Learn more

A² Trade Promo Insights

Discover promo tactics that will maximize returns of your marketing spend.
Review overall promo performance
Compare different promo mechanisms
Identify best display and media types
Discover optimal timing and price points
Find out promos to be repeated and stopped
Learn more
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Discover and apply

Efficient promo tactics

Looking to improve the ROI of your trade promotions by tens of percentages? Ensure your promotional activity is aligned with the target outcome.
Review overall promo performance

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Finding the right promo actions to reach your targets can be challenging. Often you might end up repeating the past mistakes.

Is 20% discount better than 3 for 2? Or should you invest in in-store visibility instead of deep discounts? Mass displays or shelf end? Or would you be better off investing in retailer medias?

Right answer to these questions might depend on the brand, store environment as well as on your business targets.

Helping customers succeed

We have 100+ customers including leading FMCG brands. We are committed to deliver our customers value in terms of increased turnover, profit growth, better promotions, stronger collaboration with key retailers and a clearer view on their shoppers’ profiles.
Analyse2 solutions help FMCG companies to demonstrate their expertise to their retail partners through better recommendations, discover emerging trends, react to early changes and generate valuable insight to other stakeholders.
recognitions

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