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In this episode, our expert host Martin Warberg chats with Sander Bakker, the Revenue and Margin Growth Manager for Heineken, Europe. Sander has been working at Heineken and in the consumer goods industry for over two decades. He brings a wealth of knowledge to the table having worked across many sales and category roles.

In this episode of A² Insights, Martin sits down with Constant Berkhout to explore data-driven decision-making in consumer goods organizations.

In this episode of A² Insights, our host Ville sits down with Markku Mäenpää to dive deep into the revolutionary smart store concept.

Fazer Denmark, a challenger in the Danish confectionery category, will partner with Analyse² to improve the effectiveness and profitability of their promotions.

Tailored shift-in-sales analyses supported Essity in increasing their brand loyalty and retention rate.

Running efficient trade promotions touches many different functions in large consumer goods companies, and often the processes are far from aligned.

Powerful insights? In-depth analytics? It all starts with data. Enjoy your insightful ride while we deal with the data.

By looking into the past, we can better prepare for the future. That's why retros are a fundamental part of life at Analyse².

Fees between FMCG brands and retailers enable promotions to happen but are far too often detached from the big-picture view and not included in profitability calculations.

Get the best out of deploying a new solution by kicking it off with a clear goal in mind and our expert team supporting you every step of the way.

As the global economy continues to be volatile, consumers are taking on increasing prices directly as the average consumer’s shopping basket cost is rising.

Watch our on-demand webinar: Stop running ineffective and unprofitable promotions, based on a Nordic trade promotion study.