Analyse² Category Analytics
A solution for monetizing POS & loyalty data and collaborative category development.
A² Category Analytics
Monetize your data and accelerate category growth with smarter supplier partners. A² Category Analytics is a secure solution for sharing insights and analysis with your supplier partners.
A² Category Analytics fosters a common understanding through category, product, promotion and shopper insights. It gives suppliers an opportunity to offer better recommendations on what actions to take t to improve business for both parties. Security, privacy and granular access rights are the foundations of the solution.
Concentrate on your core competences while we provide your supplier partners with shopper insights and analysis tools. Our offering comprises solutions and services that allow you to build a complete shopper-centric ecosystem for efficient supplier collaboration.
A² Category Analytics is a modular solution, designed to support data-driven, consumer-centric category management.Different modules help you and your supplier partners to deepen shopper understanding, and discover trends and growth opportunities from relevant perspectives. The solution is designed to serve your supplier partners’ whole organization.
Get detailed insights into how your products and brands contribute to the success of their respective categories. Recognize trends and events within the categories. Discover opportunities for new products.
Measure the success of your product launches by comparing and benchmarking against other launches in your product segment. Monitor a product's life cycle by customer groups through first time and repeat sales. A² Product Launch is a central tool in setting targets for new products and in making portfolio decisions.
Gain maximal return on your marketing investments and choose the right products for your campaigns. Monitor your own and your retailer partner's marketing activities, identify the best performing formats, and optimize the timing of your campaigns.
Plan and target better campaigns and in-store activities by knowing who the customers are that are buying your and your competitor's products. Explore the buying situations and what else they purchase.
Increase your loyal customer base by learning which customer groups have the biggest potential, and how diverse household groups differ in their shopping behaviors. Learn about different brands' shopper profiles and how these brands relate to each other. Ensure your marketing campaigns are targeted at the right audience.
Arm your regional sales with a tool that helps them make fact-driven plans with local shopkeepers. Monitor and compare sales and assortment depth at a store level throughout your sales regions. A² Regions is an essential tool for both regional field sales and area managers.
Data monetization services
Let us take full care of the practicalities of your supplier data-sharing platform. We've have been doing it since 2014.
We help you gain revenue from your data and take care of the sales. Providing first-class customer service to your supplier partners is a priority for us.
All the needed training and helpdesk services are provided to your supplier partners to ensure customer success and engagement with the services.
Maintenance and continuous development of the solution ensure you have the tools to handle a changing landscape.
Best practices to boost retailer-supplier collaboration and develop the operating models for processing insights.
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Join leading companies across the Nordics already using Analyse² to drive profitable growth and make data-driven decisions.
