Analyse² for FMCG Brands
Spot changes and opportunities
Build the market understanding your competitors lack, find the real drivers behind your sales, and act before opportunities close
Decide smarter, move faster
Analyse² BI
Outpace your competition with a unified view of the market, your business, opportunities and threats.
Analyse² AI
Automate tedious, recurring analyses and use actionable recommendations to improve your business.
Analyse² Trade Promotion
Discover the best tactics and plan optimal promotions to maximize the return on your trade spend.
Analyse² BI and AI – insights and analysis automation
Gain an edge from market and sales insights
Give your team the speed and clarity to detect changes in your business environment and act before the competition does. Analyse² BI and AI work together as a complete analytics platform for data-driven FMCG brands.
A² BI brings your data into a unified warehouse and goes beyond reporting — offering both easy-to-use dashboards and flexible, customizable analytical tools for deep analysis of market, competitor, category, brand and sales insights.
A² AI automates the heavy lifting of complex, recurring analyses: monthly category reporting, competitive benchmarks, market analysis, sales performance tracking and more.
Together these solutions give you the data-driven backbone to anticipate and respond to changes in your business environment.
Trade Promotion Management
Discover the campaigns that deliver more
Find strategies that maximize the return on your marketing investment, designing promotions that grow sales while protecting profitability — driven by real customer demand.
Plan smarter, execute better. Use data to optimize mechanics, timing, and investment levels—building campaigns that delight shoppers and deliver measurable value.
Our solutions offer trade promotion planning, forecasting & analysis and give you the foundation to turn trade spend from a cost line into a competitive advantage.
Analyse² FMCG Brands
Features and use cases
Our solutions cover what you need to understand your market, create win-win scenarios with your retailer partners, optimize your sales, and grow your brands profitably.
Market data & insights
Outpace your competition with a unified view of the market, trends, opportinities and threats.
- Track market shares
- See market development and trends
- Understand competitive landscape
- Identify category growth opportunities
- Compare performance across retailers and channels
Sales analysis
Boost sales with clear visibility into your accounts, performance and opportunities.
- Understand volume, price, up- and downtrading
- Analyze sales from totals to SKU level
- Identify opportunities and low-performing items
- Create winning arguments for retailers
Shopper insights
Understand shopper behavior, segment performance and basket metrics to identify your sales drivers.
- Uncover who your shoppers are
- Target actions: drive reach, usage, or grow basket value
- See shopper profiles of brands
- Track key metrics to see your sales drivers
- Penetration, avg. purchase, number of transactions etc.
Assortment & pricing analysis
Get maximum impact from your portfolio with better assortments and correct price position.
- Evaluate assortment performance and distribution
- See listing opportunities and portfolio gaps
- Analyze market price, competitors and your price position
- Combine POS analytics with web-scraped competitor data
Price & assortment tracking
See competitor moves as they happen and react before they turn into issues.
- Track market price
- Monitor competitor prices and promotions
- See competitor assortments and distribution
- Benchmark developments between your accounts
Trade promotion management
Maximize the return on your trade spend with promotion insights and demand-driven planning.
- Identify chains and tactics with best fit for your goals
- Plan campaigns, product selection and offer type
- Measure promotion impact, profitability and lift
- Forecast demand and results
- Schedule and coordinate in a visual calendar
Succeed with a data-driven approach
Drive sales growth
Identify sales opportunities, improve assortments, and create data-driven value propositions that resonate with retailers.
Strengthen your market position
Stay ahead of category and market trends, competitor actions, and shifting shopper behavior to grow your market share and competitive edge.
React faster to changing evironment
Gain visibility to latest competitor moves with web-scraped competitor data and cut time from signal to action with AI.
Increase efficiency and improve decisions
Automate analysis routines with AI to free your team for higher-value work, ensuring your decisions have a solid data-driven foundation.
Helping customers succeed
Please contact our sales for more thorough reference cases of leading brands in the Nordics.
“Analyse² is the most functional, advanced and versatile solution for analyzing POS data and increasing market understanding in Finland.”
Anna Vahokoski
Category Development & Trade Marketing Manage
Eckes-Granini Finland Oy Ab
"With Analyse², we took a major leap in more modern and efficient way of working. Our decision-making gained data-driven clarity, speed, and transparency."
Mika Salmi
Senior Key Account Manager
Findus Finland Oy
Request a demo
See how our solutions can improve your business
Join leading FMCG companies across the Nordics already using Analyse² to drive profitable growth and make data-driven decisions.