Analyse² for Retailers
Win with optimal assortments and a shopper-centric value chain
Insights platform for collaborative category development & data monetization and demand-driven assortment planning for retailers
Better decisions accelerate profitable growth
Fragmented shopper demand and fierce competition mean that ways of working need to change. A strong focus on shopper-centricity across the value chain enables retailers to grow profitably and win market share. We offer solutions for assortment management and collaborative category development to support this.

Grow market share with a shopper-centric strategy

Improve decisions
with facts and insights

Monetize your data
and accelerate category growth

Increase sales, profitability and shopper satisfaction
A² Assortment Planning
Increase sales with
an optimal product mix
A² Assortment Planning is a complete assortment planning solution. Create category assortment strategies and plan item-level assortments accordingly.
A² Assortment Planning for FMCG includes the latest assortment optimization for fast-moving, continuous items. A² Assortment Planning for Hardlines & Softlines offers tools for buying and managing product information for new collections. You can integrate life-cycle pricing and campaign management to the same solution with add-ons.


A² Category Analytics
Monetise your data and improve supplier collaboration
A² Category Analytics is a solution for monetizing POS and loyalty data while simultaneously improving shopper-centric category management. Share data and insights to your supplier partners to improve business for both parties.
A² Category Analytics fosters common understanding with category, product, promotion and shopper insights. Tap to the expertise of your supplier partners and give them the facts to develop your categories and delight your shoppers together.
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Ready to learn more about our solutions for retailers
Join leading companies across the Nordics already using Analyse² to drive profitable growth and make data-driven decisions.