Analyse² Assortment Planning
Assortment planning and optimization for retailers
Your product mix is the cornerstone of your retail concept. A² Assortment Planning for FMCG ensures you meet your shopper demand according to your strategy. Drive process with goals and budgets, create category assortment strategies, and plan item-level assortments accordingly. Localize assortments to answer to different shopper demand in different stores. Optimize assortments and increase total category sales. With A² Pricing, you can integrate life-cycle pricing into the same solution.
Improve the quality of your assortment decisions as well as the efficiency and manageability of your business.
Budgets and strategies
Manage assortment category strategies to ensure that each category answers to the wants and needs of your shoppers. Allocate appropriate space to each category in each store cluster. Define the assortment width and assortment structure for each store cluster in each category/ brand considering shopper demand, your store concept, market trends, sales targets & budgets, and €/m².
ITEM-LEVEL ASSORTMENT AND PRICING
Choose the correct items for maximum sales and shopper satisfaction considering the assortment strategy and available space. Demand forecasts and assortment listing/delisting recommendations help you decide the correct items and the right store coverage.
The A² Pricing add-on module lets you price items for the correct price image, competitive position and maximum profit. Enjoy the convenience of pricing in the same solution you use to plan assortments.
ASSORTMENT OPTIMIZATION
Optimize your product mix to maximize results and improve shopper satisfaction. Just choose your target and Analyse² Assortment Planning helps you find the best combination of products using state of the art assortment analytics. Serve a wider variety of shopper needs with the same number of SKUs.
SPACE-AWARE ASSORTMENT PLANNING
Get maximum space productivity out of every square meter of shelf space. Ensure visibility, appropriate shelf inventories and avoid out-of-stock situations. A² Assortment Planning helps you plan within the constraints of your space and suggests how many facings to give to SKUs. Integration to space management tools allows you to use these insights during planogramming.
Increase efficiency and manage your campaigns and pricing within one solution by adding A² Campaign Planning and A² Pricing.
Strengthen the collaboration between merchandising and marketing. Manage the big picture with the campaign calendar and plan your media mix. Set the themes and goals of your campaigns and select the promoted items and pricing logic for maximum lift. Buy according to volume estimates and take vendor funding into account. Integrate A² Campaign Planning with A² Assortment Planning to ensure promotional plans and buying are integrated.
A² Pricing is an add-on to A² Assortment Planning that offers you lifecycle pricing functionality conveniently in the same solution – from initial pricing during planning to in-season markdown. A² Pricing helps you protect your margin and improve your pricing efficiency with pricing rules, role-based pricing, markdown optimization and market-price information.
Request a demo
Join leading companies across the Nordics already using Analyse² to drive profitable growth and make data-driven decisions.
