Maximize the return on your trade spend

Smart trade promotion planning, optimization and analysis for FMCG brands

Increase the sales and profitability of your
‍trade promotions

Trade promotions generate 20–60% of an FMCG company's sales. Yet majority of trade promotions fail to break even.

Improve your results radically with A² Trade Promotion

Discover efficient trade promotion tactics to boost incremental sales

Plan and optimize individual trade promotions with AI-based forecasting

grow profitably

Simply improved results

A² Trade Promotion allows you to align targets, tactics and execution with shopper demand. You’ll improve the results of your trade promotions, while keeping the process simple and effective.

Increase transparency and efficiency to managing the trade promotion process, with all key roles having access to up-to-date plans on demand.

Increase the profitability of promotions

Better results with the same investment

Forecast promotional lift

Save time and improve product availability

Discover the most efficient promotion tactics

Maximize impact by choosing the right activity

Understand the true impact of your promotions

Focus on the most effective ones

Trade Promotion solution for FMCG Brands

The insight your team members need

A² Trade Promotion Insights is a solution that serves the whole organization. It provides a holistic view of all your promotional actions and allows you to drill down to the results of individual promotions.

Key Account Managers

Know which promotions best meet your customers' needs & goals so you can make better proposals. Feed reliable forecasts to demand planning.

Brand Managers

Recognize promotion strategies that will bring the best return on your marketing investment.

Business Insight Team

Drill down to the root cause of the success or failure of your individual promotions.

Trade Marketing Managers

Ensure that the most suitable activations are being used to bring the brands alive on the shop floor.

Sales force

Keep your sales force in the loop of upcoming promotion plans to secure product availability and support promotion execution in store.

promotion dashboards

Allocate trade budget to where it counts

See how your promotions have contributed to sales growth across different brands and chains. A² Trade Promotion Insights sums up your past promotion performance and shows you the incremental sales on top of the baseline. Versatile reports and filtering options allow you to view promotion performance from all possible angles.

Promotional sales calendar showing weekly bars for Chocolate Bars category Choco B across different store types from week 12 to 17 with colored bars representing implementation stages.

promotion calendar

Schedule and coordinate across chains and brands

See the big picture. Our visual promotion calendar is a joint tool for your whole organization, ensuring all relevant stakeholders have the information on upcoming promotions. Viewing promotions from different perspectives helps you avoid unnecessary overlaps in promotions across different chains.

promotion optimization

Optimize product selection, pricing and tactics

Make the right choices for the best results. Planning promotions with A² Trade Promotion Optimization is easy. You can start planning new promotions from scratch or copy a previous promotion as the basis. Inputting all aspects of the promotion is intuitive, and quick simulations on promotion results can be seen along the way to guide your decisions.

Dashboard screen showing 'Supermarket Candy Promo' with product pricing, discount mechanism toggle, and a blue bar chart magnified in a circle.

Dashboard screen showing profit analysis for a supermarket candy promo including break even sales volume, promotion lift, and visual charts with sales growth and promotional impact details.

roi & profitability analysis

Analyze the profitability of different actions

Simulate different promotion actions and analyze impacts on the bottom line. A² Trade Promotion Optimization takes a holistic view on promotion results dividing sales increase to promotion uplift and store coverage improvements. It includes a wider perspective on post-promotion performance, cannibalization, and halo impact. Finding the break-even point for promotions becomes a simple task when all promo costs are included in the solution.

promotion forecasting

AI-based forecasting to support planning

A² Trade Promotion Optimization uses the latest AI-based algorithms to help you estimate the promotional sales uplift for your products. Baseline sales forecasts for different products help you find the right products for promotions. The forecast takes into account all aspects of your promotion. You can also fine-tune promotion forecasts yourself if you feel the need to adjust the system-generated estimates.

Table displaying product names, regular prices, campaign prices, discounts, sales forecast, and sales targets with a blue magnified section highlighting price editing for Choco B Ruby.

How it works

A² Trade Promotion turns your most critical data assets into actionable insights. Illustrative dashboards combined with AI-based analytics provide you with forecasts, recommendations and an elevated user experience.

Request a demo

See how our  solutions can improve your business

Join leading FMCG companies across the Nordics already using Analyse² to drive profitable growth and make data-driven decisions.

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Please note that our solutions are intended for business use only, therefore we only respond to demo requests that are from an identifiable company email address. In case you have used your private email address when filling in the request form, please fill in the form again using your company email address.

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Increase the sales and profitability of your ‍trade promotions