Articles

The A² Category Analytics solution and joint action planning with Analyse² helped a leading international FMCG company to take category management and cooperation with Estonia’s market leader Coop to the next level. After a highly effective pilot in the ice cream category, the FMCG company has now deployed the A² Category Analytics and learnings from the pilot across all its’ categories.

Managing product assortments for hundreds of stores that belong to different chains and have different store profiles is anything but straightforward. Assortment classes allow you to take a giant leap towards more structured way of making decisions.

The first step in making sure your promotions are paying off and meeting their objectives is to start using the right analysis tools for you.

The ingredients to win in the changing grocery retail landscape include insight-led collaboration, shared data and consumer centricity.

When talking about the benefits of assortment optimization we usually focus on sales lift, enhanced profit and improved customer satisfaction but omit the sustainability aspect. Yet assortment optimization is one of the key tools towards more sustainable retailing and moving towards 2020, sustainability should be in the core of every retailer’s strategy.

In order to gain a better insight into what your products and brands to mean to your shoppers, you need to know what products they are purchasing from other brands outside of your own.

The majority of retailers run thousands of promotions every year and promotional planning takes the majority of the retailer’s resources compared to other core activities. Yet, only a small percentage of retailers have a good insight into which promotions are the most effective and why.

Analytics is fun. It can be especially fun when you find a method, data, or mathematical structure that reveals a treasure trove of new or improved use cases which you can then start exploring. Recently, the source of our treasure trove has been incrementality.

Our breakfast seminar offered insights for more successful product launches in late September. Three seminar speakers, Ville Tolvanen (CEO, Digitalist Group & Network), Sirpa Koppinen-Lindström (Sales Director, Kesko Oyj PT) and Juha Vesanto (Director Analytics, Analyse²) shared their views about importance of business intelligence and shared information.