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Understanding where your products are listed, how fast they sell, and where distribution gaps remain is the commercial foundation of every retailer conversation. These measures are the building blocks that help an account manager grow category sales together with the retailer. Distribution and rate of sale (ROS) data, used well, changes how you show up in every commercial conversation, helping you create growth arguments and spot execution gaps before they become problems.

In fast-moving retail markets, pricing and assortment decisions directly impact competitiveness, retailer negotiations, and category growth. Yet many organizations still rely on delayed or fragmented view to market when making commercial decisions. Analyse² BI’s price and assortment analysis helps companies turn market data into actionable business insight. We track and provide continuous visibility into both pricing and assortment development across competitors and retailers.

Shopper segment analysis is an effective way to understand your brand’s market position at a more granular level. While total sales provide a high-level view, segment-level analysis reveals where you are winning and where there are clear opportunities to grow. To get the most out of this approach, it is useful to look at both sales performance across segments and the buying behaviour metrics linked to those results.

Running efficient trade promotions touches many different functions in large consumer goods companies, and often the processes are far from aligned.

Fees between FMCG brands and retailers enable promotions to happen but are far too often detached from the big-picture view and not included in profitability calculations.

As the global economy continues to be volatile, consumers are taking on increasing prices directly as the average consumer’s shopping basket cost is rising.

Novelty products are an essential part of growth for any brand. New products revitalize consumer interest, secure your place in the market, and bring consumers an overall sense of excitement.

As prices continue to rise, trade promotions are more important than ever. Learn how to keep trade promotions driving profitable growth, even in volatile times of change.

Portfolio analysis is one of the pillars of successful category management. A portfolio analysis enables you to gain valuable insight into your market position, where to direct investments, how to enhance your own products, and the total category sales.

Data is driving decision making for many operational tasks, and trade promotions should not be an exception. Brands that have acknowledged this are the ones that manage to identify new sales opportunities, execute promotions with the highest impact, and have been able to cut out the promotions that don’t perform well.

Read our study about trade promotions in the Nordics. What are FMCG companies' most pressing pain points and also their best practices?

Most of the time, analyzing the impact of trade promotions is anything but straightforward. In this post we cover 6 common pitfalls regarding promotion impact analysis and explore some ways to avoid them.