Stop Running Ineffective and Unprofitable Trade Promotions
Trade promotions drive sales but are far too often unprofitable or ineffective. Rising cost levels and consumers' increased interest in buying promotional products has solidified the importance of well-planned trade promotions.
Watch this on demand webinar to hear experts from Analyse² as they discuss the results of our trade promotion study based on interviews with 36 FMCG companies in the Nordics. You will discover actionable, real-life solutions to some of the most common trade promotion challenges.
In this 30 minute webinar, you will discover:
- How to capture and maintain growth through trade promotions
- How to forecast volumes for novelty products
- How to improve the collaboration with your retail partner
- How to ensure smooth cooperation and unified analyses across sales and marketing teams
The original webinar aired on September 15th, 2022. The webinar is presented in English.