Trade promotions drive sales but are far too often unprofitable or ineffective. Rising cost levels and consumers' increased interest in buying promotional products has solidified the importance of well-planned trade promotions.
Watch this on demand webinar to hear experts from Analyse² as they discuss the results of our trade promotion study based on interviews with 36 FMCG companies in the Nordics. You will discover actionable, real-life solutions to some of the most common trade promotion challenges.

In this 30 minute webinar, you will discover:

• How to capture and maintain growth through trade promotions
• How to forecast volumes for novelty products
• How to improve the collaboration with your retail partner
• How to ensure smooth cooperation and unified analyses across sales and marketing teams

The original webinar aired on September 15^th, 2022. The webinar is presented in English.

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