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+358 10 423 3040 info@analyse2.com

A² Campaign Planning

Maximize returns of your promotional spend

Book a free demo

Benefits

Increase sales, customer loyalty and market share with a fact-based campaign planning solution

Analyse² Campaign Planning is a demand creation solution that enables smooth collaboration between marketing and merchandising. Manage the big picture with campaign calendar and plan your media mix. Set the themes and goals for your campaigns and select the promoted items and pricing logic for maximum lift. Buy according to volume estimates and consider vendor funding. Analyse² Campaign Planning integrates with Analyse² Assortment Planning to ensure that buying is aligned with promotional plans.

Improve the quality of your campaign decisions with promotion analytics and reap the benefits

Higher campaign lifts

Improved management visibility and streamlined processes

Better collaboration between marketing and merchandising

More satisfied and loyal shoppers

Benefits

Efficient collaboration

Marketing

Manage the big picture of your campaigns and goals. Collaborate effectively with merchandising and see status of planning and execution. Create promotions that support your goals and create the best possible sales lift.

Merchandising

See past promotional performance and forecast the future. Negotiate better deals with vendors avoiding over-stocking and out-of-stock. Collaborate effectively with marketing to create campaigns that succeed, identifying items and pricing strategies that work.

IT

Enjoy the convenience of SaaS solution delivery. Minimize up-front costs and time needed for maintenance work. Analyse² Campaign Planning integrates to your infrastructure to ensure that everyday workflows can be carried out with ease.

Process

Solution for the whole process

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Marketing Calendar

Manage and plan the big picture of your campaign activities to execute your marketing strategy within the constraints of your budget

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Campaign planning

Plan the goals, theme, timing and media use of your campaign

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Promotional planning

Plan promotions to include in your campaign. Choose correct items and pricing logic for maximum results and shopper satisfaction

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Purchase plan and alignment with merchandising

Estimate needed volumes and align promotional plans with assortment and space allocations

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Negotiations and vendor funding

Negotiate vendor funding and buy according to your volume estimates. Finalize item and pricing plan

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Content production and store guidelines

Integrate plans to layout, publishing and space planning systems to create content and store guidelines

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Execution and monitoring

Monitor and adjust execution as needed. Save the learnings for campaigns to come

Campaign and media mix planning

Manage goals, themes and media mix of your campaigns

Manage and plan the big picture of your marketing activities. Manage the mix and timing of campaigns, events and the media mix to support them. Synchronize activities in all channels and monitor progress of both planning and execution.

Define target groups, themes, offered product categories and use of media channels to each campaign. Create local variants of campaigns with offers designed to match differing shopper needs in different regions or target groups. Forecast the campaign lift and other relevant metrics for your coming campaigns.

Promotional planning

Create promotions that succeed

Create promotional offers to match goals and themes of your campaign. Choose the best items and pricing logic for maximum results and shopper satisfaction using forecasting and past performance to guide the process. Add marketing copy to accompany your product offers. Plan space allocations and inventory needs to ensure you have enough merchandise and space during promotion.

Purchase planning and negotiations

Sync with merchandising and suppliers

Keep merchandising and marketing in sync and negotiate better deals with suppliers. Estimate needed volumes and align promotional plans with assortment and space allocations. Negotiate vendor funding and buy according to your volume estimates to ensure you have correct amount of inventory for your campaign.

Monitoring and execution

Publish, see the results and learn

Integrate your promotional plans to layout, publishing and space planning systems to create content and guidelines for all medias and channels. Monitor and adjust execution as needed. Save the learnings for campaigns to come and create a feedback loop for continuous improvement.

Part of a platform that has it all

Analyse² Campaign Planning is part of a powerful retail software suite, Analyse2 Merchandising Platform, that provides most relevant merchandising solutions designed to work seamlessly together.

Easy to use user interface
Built with modern web standards, our solutions have easy to use user interfaces to carry out everyday tasks. This ensures end users embrace their new tools and realize their full benefit.

Scalable cloud backend
Analyse2 Merchandising Platform uses cloud technology to give you the best performance/cost ratio and scalability.

Analytics for smart decisions
Analyse² Analytics Engine provides the forecasting and optimization smarts you need to plan your product mix, pricing and campaigns. Short and long-term volume forecast, cannibalization and price elasticity, all included.

Single source of the truth
Analyse² Data Warehouse integrates to all relevant systems in your infrastructure be it PIM, ERP, SCM system, POS or something else. You can make decisions with all needed data up to date in our solutions.