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+358 10 423 3040 info@analyse2.com

Get your customer experience and efficiency to the next level

Assortment planning, pricing, campaign planning and supplier collaboration solutions that ensure you offer what customers want

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Merchandise planning as a competitive advantage

Your product mix, pricing and promotional activities form the backbone of your customer experience. The quality of your customer experience determines if you win or lose.

We offer the tools you need to succeed and build a competitive advantage out of merchandise planning.

Who is it for

Solution that fits your needs

Food & Grocery

Hypermarkets & department stores

Hardware & DIY


Sporting goods

Consumer electronics



Our Solutions

Our merchandising platform allows you to combine the art of retail with the relevant demand facts to meet the needs and expectations of your customers.

A² Assortment Planning

Increase sales, profitability and shopper satisfaction with an optimal product mix

A² Assortment Planning is a complete assortment planning solution. Manage macro-level product mix, create category assortment strategies and plan item-level assortments accordingly.

A² Assortment Planning for FMCG includes the latest assortment optimization for fast-moving, continuous items. A² Assortment Planning for Hardlines & Softlines adds tools for buying and managing product information for new collections. With A² Pricing, you can integrate life-cycle pricing to the same solution.

Increased sales, margin and inventory turnover

Correctly localized assortments

Better coordinated buying and purchase power

More satisfied and loyal shoppers

A² Pricing

Improve profits and price image by pricing effectively

A² Pricing is an add-on to A² Assortment Planning that offers you pricing functionality conveniently in the same solution, covering life-cycle pricing from initial pricing during planning to in-season markdown. A² Pricing helps you protect your margin and improve your pricing efficiency with pricing rules, role-based pricing, markdown optimization and market price information.

Increased profitability and competitiveness

Better price image, more satisfied shoppers

Efficient pricing and faster reaction to competitor actions

Better visibility to and ability to forecast margin

A² Campaign Planning

Maximize returns of your promotional spend

A² Campaign Planning  is a demand creation solution that enables smooth collaboration between marketing and merchandising. Manage the big picture with campaign calendar and plan your media mix. Set the themes and goals for your campaigns and select the promoted items and pricing logic for maximum lift. Buy according to volume estimates and consider vendor funding. A² Campaign Planning integrates with A² Assortment Planning to ensure that buying is aligned with promotional plans.

Higher campaign lifts

Better collaboration between marketing and merchandising

Improved management visibility and processes

More satisfied and loyal shoppers

A² Category Analytics

Share information with your supplier partners to improve business for both parties

A² Category Analytics is a retailer-supplier collaboration platform that allows retailers to share some of their data to their supplier partners. Collaboration platform fosters common understanding and gives suppliers an opportunity to offer better recommendations on what actions to carry out to improve business for both parties.

Suppliers are experts in their own categories and armed with A² Category Analytics they can suggest better promotional offers, tactics to improve category sales and improve success rates of product launches.

Better collaboration and smarter decisions on the shared market facts

Improved results and more satisfied shoppers with fact-based actions

Efficient use of suppliers’ expertize and saved time

Security of a dedicated collaboration platform

Quick Overview

How it works

Our merchandising platform gathers all relevant data to one place. It refines the raw data into facts and forecasts, presenting the demand and shopper insights you need in an easy to use user interface supporting your daily workflow. You gain operational efficiencies and your team makes better decisions, resulting in improved business results. Getting customer-centric with predictive analytics has never been this simple.