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Assortment planning, pricing, campaign planning and supplier collaboration solutions that ensure you offer what customers wantBook a free demo
Merchandise planning as a competitive advantage
Your product mix, pricing and promotional activities form the backbone of your customer experience. The quality of your customer experience determines if you win or lose.
We offer the tools you need to succeed and build a competitive advantage out of merchandise planning.
Who is it for
Solution that fits your needs
Food & Grocery
Hypermarkets & department stores
Hardware & DIY
Our merchandising platform allows you to combine the art of retail with the relevant demand facts to meet the needs and expectations of your customers.
A² Assortment Planning
Increase sales, profitability and shopper satisfaction with an optimal product mix
A² Assortment Planning is a complete assortment planning solution. Manage macro-level product mix, create category assortment strategies and plan item-level assortments accordingly.
A² Assortment Planning for FMCG includes the latest assortment optimization for fast-moving, continuous items. A² Assortment Planning for Hardlines & Softlines adds tools for buying and managing product information for new collections. With A² Pricing, you can integrate life-cycle pricing to the same solution.
Increased sales, margin and inventory turnover
Correctly localized assortments
Better coordinated buying and purchase power
More satisfied and loyal shoppers
Improve profits and price image by pricing effectively
A² Pricing is an add-on to A² Assortment Planning that offers you pricing functionality conveniently in the same solution, covering life-cycle pricing from initial pricing during planning to in-season markdown. A² Pricing helps you protect your margin and improve your pricing efficiency with pricing rules, role-based pricing, markdown optimization and market price information.
Increased profitability and competitiveness
Better price image, more satisfied shoppers
Efficient pricing and faster reaction to competitor actions
Better visibility to and ability to forecast margin
A² Campaign Planning
Maximize returns of your promotional spend
A² Campaign Planning is a demand creation solution that enables smooth collaboration between marketing and merchandising. Manage the big picture with campaign calendar and plan your media mix. Set the themes and goals for your campaigns and select the promoted items and pricing logic for maximum lift. Buy according to volume estimates and consider vendor funding. A² Campaign Planning integrates with A² Assortment Planning to ensure that buying is aligned with promotional plans.
Higher campaign lifts
Better collaboration between marketing and merchandising
Improved management visibility and processes
More satisfied and loyal shoppers
A² Category Analytics
Share information with your supplier partners to improve business for both parties
A² Category Analytics is a retailer-supplier collaboration platform that allows retailers to share some of their data to their supplier partners. Collaboration platform fosters common understanding and gives suppliers an opportunity to offer better recommendations on what actions to carry out to improve business for both parties.
Suppliers are experts in their own categories and armed with A² Category Analytics they can suggest better promotional offers, tactics to improve category sales and improve success rates of product launches.
Better collaboration and smarter decisions on the shared market facts
Improved results and more satisfied shoppers with fact-based actions
Efficient use of suppliers’ expertize and saved time
Security of a dedicated collaboration platform
How it works
Our merchandising platform gathers all relevant data to one place. It refines the raw data into facts and forecasts, presenting the demand and shopper insights you need in an easy to use user interface supporting your daily workflow. You gain operational efficiencies and your team makes better decisions, resulting in improved business results. Getting customer-centric with predictive analytics has never been this simple.