Products & Services
We offer a unique suite of products and services for utilising customer information and market trends. Our solutions cover consulting, tools and transforming data into deep understanding. Thanks to our approach, this insight is not left isolated from business, but instead serves as a tool for enhancing performance, all the way from the strategic level to day-to-day operations.
Trend Insight
Trends represent consumer needs and market changes – and are thus the cornerstone of all our operations. Thanks to our unique approach to modelling trends and their drivers, our insight into trends supports strategy work and can be utilised in business process planning tools. Knowledge of trends can be used not only to understand the past, but also to anticipate the future.
Customer Insight & Segmentation
We carry out segmentation in line with customer trend profiles, combining data on the actual purchasing behaviour of customers with loyalty card and product data. One special feature of our segmentation is that it can be used in tools for day-to-day operations. Basing segmentation on trends ensures that the outlook for the development of customer groups and purchasing behaviour can be utilised in strategy work. We also perform store segmentation. Our customer and store segmentation, coupled with trend data, comprises an advanced tool for chain concept planning.
Customer-Oriented Planning Tools
Our Analyse² Galaxy planning tools forge trend and customer insight into a competitive edge by implementing this knowledge all the way to day-to-day operations. Category management can thus be linked to customer programmes and the chain strategy. We offer tools for assortment planning and pricing, portfolio management, developing new products and campaign management.
Market Insight & Performance Management
Our Analyse² Tracking reporting portal provides tools for keeping track of sales and performance in order to shed light on the market situation and the effects of actions. Data can also be shared between suppliers and retailers. A shared view of the situation and objectives yields a strategic edge.
