The Analyse² Galaxy software provides assortment suggestions according to the planned strategy. It allows retailers and suppliers to combine rich product information linked to shopper needs and sales data. This makes it possible to find trends, examine the customer base of each store, find typical shopping behavior at a store level as well as plan and build an assortment that meets the local shopper’s needs. Analyse² Galaxy gives understanding of sales for each shopper group and helps defining what kind of shopper needs are expected to be fulfilled, classified by store type or cluster. Analyse² Galaxy offers fast access to plan strategies by chain, store type, category or even item. Analyse² Galaxy consists of different modules and is always built according to retailers’ needs.
Analyse² Galaxy Screenshot
Analyse² Galaxy Modules
The Assortment module helps retailers plan better assortments faster. With the Assortment module retailers can make assortment decisions based on KPI’s and targeting to key shopper segments and market trends. Analyse² Galaxy Assortment supports store clustering to adapt assortments to local demand. Product attributes can be used to plan more balanced assortments that serve different customer needs.
Price Portfolio module
The Price Portfolio module allows examination of product price profiles between different manufacturers. The Price module gives answers to questions like: How are the products of a specific company priced? How are the sales divided in different price classes between manufacturers? What do the price profiles of different customer groups look like?
The Shopper module gives a general view of the customer segments, generated by Analyse² Trend segmentation. It also enables a deeper analysis of those customer groups as for demographics and buying behavior.
The Chain module gives an opportunity to examine the typical customer groups and trend profiles of different chains. In the Chain module it is also possible to view the chains' smaller entities, such as store clusters.
With the help of the Portfolio module it is possible to analyze the product positioning of company’s own products against competitor’s product portfolio, as well as eventual product portfolio extension possibilities or overlapping in the products’ typical buyers.
The Novelty module is a tool for supporting product development. It can be used to find potential customer groups for new products, and to identify which trends and attributes are emphasized or underemphasized in these groups to better understand their needs.
Analyse² Galaxy Portal
Analyse² Galaxy reporting portal provides tools for keeping track of sales and performance in order to shed light on the market situation and the effects that certain actions might have. Data can also be shared between suppliers and retailers. A shared view of the situation and objectives yields a strategic edge. See below for a few examples.
Analyse² Galaxy Shopper KPI’s
Shopper KPI reports give information about the development of sales, number of customers, household purchases, average price and other measurements to help understand how different sales components affect total sales. These measurements are divided into smaller performance indicators to find out more accurate reasons behind development.
Market tracking describes the monthly development of the market. The report shows your sales development compared to the market, the market shares of the supplier, brand and sub-brand development.
Product Tracking shows the sales trends of individual products, as well as store coverage and wastage. The report provides a list of the top 1.000 products.